Cultura Moda
Website re-design and new visual identity. The main goal was to match the tone of voice with the visual of the brand. Website has been built with Squarespace by the external developer.
exploration
Cultura.Moda didn’t have a proper branding before our work together. They had a decent SMM style which wasn’t applied anywhere else, and the website was built with Squarespace default template.
Cultura.Moda is an educational, independent project which is focused on fashion education. It reflects the new phenomen of a fashion as a part of contemporary art and culture.
colours
Maintaining a minimalism and simplicity in the brand and CVI is always a tricky task. While Cultura.Moda is solely focused on showing how different people can built their wardrobe and the main content is photos, we maintained an enviroment where nothing will distract a visitor.
font
Hagrid is a typeface which brings dynamism to the printed and digital page thanks to its extreme contrast and unique details.
Suisse Intl helped us to keep the main focus on the visual content and not distract visitors.
result
Rebranding helped Cultura.Moda to be able to share their point of view to the fashion through the website and social media, as now CVI and their new brand reflects the way they interpret fashion.
