Hyperskill Social

Social media & CVI revamp. Multiple drafts and explorations before template has been built. Intuitive Figma template constructor for social media managers without design background.

exploration

Hyperskill had a different way of branding in each channel such as website, Instagram, and internal sources. Our main goal was to maintain a sustainable branding in social media and then apply it to all the other sources.

Hyperskill is a project-based learning platform that offers a personalized curriculum and a variety ofcourses to help people from different backgrounds gain market-relevant skills through online education.

colours

While maintaining simple and minimalistic brand solutions, we also needed to implement flexibility to it, as the main goal of CVI revamp was to be able to adapt design solutions to any TikTok or Reels trends rapidly.

gradients

Although gradients may be not applicable to each placement, we decided to implement them solely in social media channels, as the main target audience are people who interested in tech and are ready to learn new things. Explorations proved that when gradient has been used, impressions in Instagram were much higher.

result

Visually appealing rebranding, which brought lots of free time to social media managers, as they don’t need to do any design research before proceeding with any kind of post. Impressions and engagement increased.