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Rebranding of the whole SkillFactory’s communication design. New Instagram style, revamped tone of voice and completely unique era of coding online education.
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SkillFactory (part of VK Group), a renowned coding school, is one of the EdTech leaders in Europe and CIS. At the peak of their growth we realised that brand no longer speaks on the same language that our students are.
We decided to begin our rebranding process with communication design channels — such as Instagram and Facebook, as it’s the main channel for promoting courses to students.
