Yandex Practicum

Landing pages constructor, free coding courses visual identity, new tone of voice, and brand-new, fresh-looking brand overall.

exploration

Yandex.Practicum is one of the biggest players on a coding online-schools field. In parallel with regular curriculum they’re doing free courses for people who are still trying to understand if coding is suitable for them.

While they’re still a part of Yandex.Practicum brand, we needed to create different tone of voice to be on the same page with students with low income and no tech background.

photos

Photo content became one of the core part of the new brand, as through them we can showcase real students, similar to people who usually study with Yandex.

On Yandex.Practicum pictures you’ll never see anything that will look stock-alike, as for each photo real surroundings has been made.

result

Brand-new identity for Yandex.Practicum free courses. Dozens of hours of in-house designers saved, as now they have a Figma constructor and a collection of 200+ blocks.